Released on: February 17, 2008, 3:23 pm

Press Release Author: Ammen Family Funeral Homes

Industry: Healthcare

Press Release Summary: Michael Ammen, president of Ammen Family Funeral Homes,
recently received the Bridge for Life Award from the Southeast Tissue Alliance
(SETA) for his continued dedication to Brevard County.

Press Release Body: Melbourne, Fla. - Michael Ammen, president of Ammen Family
Funeral Homes, recently received the Bridge for Life Award from the Southeast Tissue
Alliance (SETA) for his continued dedication to Brevard County.

Through a partnership program with SETA, Ammen helped enhance the lives of 10,000
Florida recipients from severe burn victims to cancer patients by offering families
the opportunity to learn about donation options. Listen to podcast:
http://www.jenningspr.net/podcasts/Ammen_12_18_2007.mp3.

Florida is a place where Ammen\'s roots run deep. \"I joined my father, George Ammen,
Jr., at Ammen Family Funeral in 1973,\" said Ammen. \"The local community has given
me so much to be grateful for, especially during some of our most challenging
times.\"

The family-owned company encountered and overcame its share of obstacles since its
inception. In 2004, Hurricane Jeanne destroyed the Ammen Family Funeral\'s central
location in Melbourne. Michael Ammen recognized the situation as a unique
opportunity to start with a fresh slate. \"We adapted and evolved as a company after
the hurricane; it was a tremendous team-building experience,\" said Ammen.

Guiding principles allowed the family-owned business to differentiate itself within
the community. A sign, \"Survived the Hurricane,\" resides above Ammen\'s desk and
serves as a constant reminder that his business practices must not only fulfill the
needs for families that call on his services, but also the needs of his own family.
\"I think if those two things first,\" said Ammen. \"If things are good for both, our
business will thrive.\"

As a businessman and a father, Ammen understands the importance of meeting the
changing needs of grieving families, which is a challenge faced by the funeral
industry. \"Families don\'t always find the same value that they once found with
traditional funerals, the industry needs to listen to what families want,\" said
Ammen.

Southeast Tissue Alliance (SETA) is a non-profit foundation, accredited by the
American Association of Tissue Banks, licensed by the State of Florida and
registered with the Food and Drug Administration. The organization has offices in
various regions in North and Central Fla. The organization is committed to
providing safe allograft tissue that will ultimately be used to enhance life through
transplantation, research and medical education. For more information, visit
www.donorcare.org or call 1-866-432-1164.

South Brevard Funeral Home is a division of Ammen Family Funeral and has been
serving Brevard County for 40 years. Ammen Family funeral is dedicated to caring
for the deceased with respect and dignity and the living with compassion and
understanding- and to accomplish this goal with the highest professional ethics. For
more information, visit www.affuneral.com or call 1-800-329-2232.


Web Site: http://www.affuneral.com

Contact Details: For more information, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.